Online Marketing Strategies

In online marketing, consumers have a lot of power. In fact, they have just about all of it. They have to choose to click on your ad or they won't see your web site. If they come to your site, they can decide to leave in a millisecond.

And information from your competitors, and your past customers, is readily and easily available.

So while customers always had to choose to do business with you, now they have very little invested in their pre-purchase decision. They didn't drive to your store, and they're not looking you in the eye when they say 'no'.

And now they get to make that decision with very good, if not perfect, access to pre-sale information. They're not relying on your brochures and your sales people anymore.

This means you need to earn their business. Literally earn it. By proving yourself more informative, more convenient, more communicative, easier to interact with, and having a better reputation, than your competitors.

The first step towards an actionable an online marketing plan is a clear understanding of both your offering and the kind of people who are most likely to buy your products or services.

Offline you can be a little sloppy in this regard. But the online world is a brutal place if you're not crystal clear in your messaging and targets.

Once you know who you want to reach, you have to figure out where they are. This might be a place - specific web sites or forums - or it may be a medium - such as email or weblogs.

And you have to decide what to say. Short attention spans and sometimes staggering message density combine to make online marketing a difficult art and science.

Fortunately, it's also a place where testing is easy, measurement precise, and changes can be implemented very quickly.

We can help you craft an online marketing strategy that takes into account all of the realities of doing business online. From choosing the niches in which you're going to compete, to selecting the channels you'll use to communicate, to crafting the style and content of your messaging and branding.

Each of the specific marketing channels and tactics we work with are discussed in greater detail below, and on even more detailed pages elsewhere on this site.

• Contact Us to talk about the best way to market your business online.
• Read about our SEO, Affiliate, Email, Advertising, Weblog, or Community marketing programs.
• Return to The Pre-Commerce Group Home Page