On-Site Training & Public Seminars

There are any number of books and web sites which can tell you the basics of how the search engines work and the steps necessary to 'optimize' your web site.

Unfortunately, nearly all of them are poorly written, confusing, and quite-a-few even contain really bad advice.

Our introductory and advanced SEO classes give you a quick yet complete understanding of 'how it works' and 'what to do'. More importantly, we'll apply the general theories to your business so the class gives you a detailed action plan.

Running effective paid-search campaigns it tough and complicated work. We can help you learn how to develop the best keyword strategies, write the best ad copy (and test it thorougly), create landing pages that work (and test them too), and execute on both basic and advanced bidding strategies.

Our classes cover Google Adwords, Overture, and the '2nd tier' engines like Enhance and FindWhat. They review bid-management software as well as relevant analytics packages. And they're full of real-world insights and tricks-of the-trade.

SEO and PPC are all about getting new people to your web site. Conversion is all about making sure you earn money from as many of these people as possible.

High conversion rates start with basic web-site usability. Visitors need to be able to find what they're looking for, and understand what they see. Our classes teach you to spot weaknesses in design and usability, and quickly implement simple improvements that can have dramatic effects for your bottom line.

We'll also look at the emerging theory of giving each page on your site a role in the path to conversion, and focusing its information and options on moving visitors to purchase, one step-at-a-time.