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Understanding Pay-Per-Click
Paid placements play a huge role in search marketing, enjoying some of the best locations, highest conversion rates, and most precise control.
There's a lot to like about PPC, but like any powerful tool it should be used carefully. You have to select which engines you want to advertise with (besides Google and Yahoo there are dozens of smaller and vertical-market choices) and then execute at least half-a-dozen steps (all listed below.)
And some lessor-known but related options, paid-inclusion and XML feeds, should be considered as part of your paid placement strategy.
In short, PPC requires detailed planning and continuous monitoring and tuning. Otherwise it can become just another way to waste your marketing budget.
Our Pay-Per-Click Management Services
Placing pay-per-click ads can rocket your listings to the top, and drain your budget just as quickly.
So before the bidding starts we develop a strategy based on your specific goals, budget, and target markets. We also build an ROI framework to ensure that you're buying profits not just clicks.
Our services include:
- Keyword Selection - Choosing the specific words and phrases to bid on is vital to your success. The wrong terms cost too much and convert too poorly. The right terms generate very high ROI. We use research, common sense, and creativity to build and test keyword lists.
- Advertising Copyrighting - In just a few words you must convice people to choose your ad. This requires precise and appealing text well aimed at the audience and keyword.
- Landing Page Development - Getting visitors is hard, but it's only half the battle. Making sure they stay and convert requires the a great landing page - and testing to be sure it's the best one.
- Bid Management - Using state-of-the-art software we manage your bids to meet your goals. We can optimize to reach certain types of clients, on ROI, to available budget or to custom stragegic goals.
- Results Tracking - When you're spending money as fast as people can click on your ads, you have to track and react constantly. Using bid management software and site analytics we learn what's working and what's not - to consistently improve your results.
Next Steps
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