Search Marketing Overview

How much more money would you make if the traffic to your web site doubled? Tripled? Increased by 10-times?

And what if all this new traffic was from highly qualified prospects who were actively looking for exactly what you're selling?



	Search Marketing
	Search Marketing Overview Search Engine Optimization Optimization Techniques Pay-Per-Click Advertising Paid Inclusion Programs Trusted/XML Feeds
	Online Marketing
	Email Marketing Affiliate Marketing Online Advertising Business Weblogs

Customers Are Searching For You

About 4 billion searches are done every day using Google, Yahoo, MSN, and other search engines.

Thousands of them, perhaps hundreds of thousands of them, would be great prospects for your company. But if your web pages don't appear on the first page of the search results, these prospects are probably not going to find you.

Nearly 80% of searchers DO NOT look past the first page of the search results. So for every search term related to your company, you've got to get listed on the first results page.

Are Your Pages Getting Noticed?

Making sure that the pages in your web site are listed on the first page of the search engine results is one of the most important tasks of search engine marketing.

There are three tactics you can use to get high rankings in search engine results:

Optimize your site so it naturally appears more relevant for the keywords related to your business.
Buy paid placements that guarentee that your pages will be listed in targeted search results.
Participate in Paid Inclusion / XML feed programs that ensure the engines will review specific pages on your site every few days.

Our Services

Our business is the development and execution of strategies which optimize how web sites look, how many visitors they attract, and how effective they are at turning browsers into buyers.

We can get your pages ranked highly in the search engines, make sure that more of your visitors become customers, and improve the overall quality of your web site.

Please take a few moments to browse this site and learn more details about our services and how we can improve your business.

Search engine optimization. Our process makes sure that your pages have great ranking for the most important keywords related to your business.
Pay-per-click management. We'll develop and oversee your PPC campaigns on Overture, Google, or other networks.
Web site and campaign analytics. Every aspect of your online business is carefully measured so we can continually expand and enhance your results.

Next Steps

Contact Us to discuss using search engines to attract more customers to your web site.
Read about our Search Optimization Programs and Techniques.
Return to The Pre-Commerce Group Home Page

Key Words

Search Engine Optimization (SEO)
The process of understanding the factors which determine where pages appear in search engine results, and then doing the work necessary to get specific pages to the top of results for selected keywords.
Search Engine Marketing (SEM)
A slightly broader term which includes both the standard 'free' search results and the various paid listing services such as pay-per-click listings, paid inclusion, and paid / XML data feeds.
Pay-Per-Click Ads (PPC)
Text ads which appear near or within search engine results. Pricing is often set by an auction which places the highest bidders in the top positions. You pay for the ad each time a user clicks the ad and visits your site.

See All Key Words..

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