Conversion Enhancement

Most sites convert visitors into customers at rates below 5%, and fail to exploit all of the revenue opportunities available to them.

Great web sites achieve conversion rates of 15% or more, and build diverse revenue streams that take full advantage of the technology and business practices of an online world.



	Revenue Optimization
	Overview Conversion Enhancement Increasing Conversion Rates Web Site Analytics Affiliate Marketing

How To Increase Conversion Rates

There are many reasons why so many people look at the products or services on your web site, and yet such as small percentage actually buy them.

But the usability of your web pages plays a very big role. Often, just a few small changes can have quick and dramatic impact.

Improving the usability of your pages, understanding what different site visitors want to achieve and providing each a clear path, and clarifying text and navigation, can help improve conversion rates by 20 to 300%

Why Worry About Conversion Rates?

Because it is the most profitable thing you can do. Getting just a few more percentage-points out of your existing customers can have a dramatic impact on revenues. It can also change the ROI of your marketing campaigns, or even make it suddently profitable to run ads that you thought you couldn't afford.

There are many ways to improve conversion.

Better Navigation. Helping customers to better navigate your web site, so they stay longer, view more pages, and get the information they came to find.
Better Copy. Certain writing styles sell better than others. Specific kinds of text are more effective and have proven to driver more sales.
A Cleaner Design. Users aren't willing to fight there way through clutter to find the pearl they seak. Pages need to drive and draw the eye to the main event - that one item that answers the question the visitor is asking.
Logical processes. When customers are ready to buy, make it easy for them. Shopping carts traditionally have very high abandonment rates and much of the reason is poor process design - users who want to buy get frustrated and leave.

Next Steps

Contact Us to discuss your web site
Check out our Search Engine Marketing Programs
Return To The Pre-Commerce Group Home Page

We Also Offer:

Pay-Per-Click Marketing
Automate bidding and maximize ROI on Overture, Google, and other engines.
Paid Inclusion Programs
Guarentee that all key pages in your site are in the search engines.
Conversion Enhancement
Get a higher percentage of your visitors to buy your products or services.
Web Site Analytics
Learn how visitors find your site, and what they do when they get there.

More Services

Reading List