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Online Marketing Overview
Finding new customers online is a great adventure, because you have to hunt them, cajole them, and even seduce them.
You have to find all the little nooks-and-crannies where they hide, speak to them using about a dozen different channels, and make sure the process is a dialog and not a monologue.
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They're Not Coming To Your Web Site
At least it probably won't be their first stop. It's more likely that your future customers are visiting search engines, directories, other web sites, news and content sites, weblogs, forums, or one of the other four billion pages online.
So in addition to building a great web site, you've got to get your message - or at least links to your message - out to all these other locations.
Syndicated Commerce
There are lots of ways to do this. Some are vital - like search marketing - and practically required in order to do business online. Others - like weblogs or affiliate marketing - are best applied in certain situations.
We work with nearly every available online marketing technique, and can help explain them, determine which are right for you and your market, and implement effective (and cost effective) programs.
Each of the specific marketing channels and tactics we work with are listed below - click any of them for more details.
- Organic Search. Get the pages in your web site ranked highly in Google, Yahoo, and the other search engines so people find them when they search.
- PPC Search marketing. Buy your way to the top, with carefully planned and executied pay-per-click campains on on Overture, Google, or other networks.
- Affiliate Marketing. Build a network of web sites that promote your products in return for sales commissions.
- Email Marketing. Create your own email lists of customers and prospects, and use 3rd party opt-in lists as appropriate. Email remains a highly effective way to communicate and to sell.
- Advertising. This old dog can still hunt. Ads and sponsorships can get your brand and message out and be the first step in a productive commercial relationship.
- Weblogs. A weblog lets your company establish its online reputation, share its values and personality, and connect to millions of potential customers. We can help you use this new online form very effectively.
- Forums/Communities. Help your customers and prospects share their knowledge and passion for your company and products or services.
Our Services
We design and execute online marketing strategies, using the channels and tactics listed above. It can start with search engine marketing, continue with a solid email program, and reach to innovative new efforts like a business weblog.
To discuss the right mix for your business and budget, call or email today.
Next Steps
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| Key Words |
Search Engine Optimization (SEO)
- The process of understanding the factors which determine where pages appear in search engine results, and then doing the work necessary to get specific pages to the top of results for selected keywords.
- Search Engine Marketing (SEM)
- A slightly broader term which includes both the standard 'free' search results and the various paid listing services such as pay-per-click listings, paid inclusion, and paid / XML data feeds.
- Pay-Per-Click Ads (PPC)
- Text ads which appear near or within search engine results. Pricing is often set by an auction which places the highest bidders in the top positions. You pay for the ad each time a user clicks the ad and visits your site.
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