Usability and User Experience

Your web site has to be easy to use.

If it isn't, both customers and prospects will leave. And they'll do so very quickly. This is the reality of the internet. It's a challenge, but it's also an opportunity.



	Site Design & Usability
	Overview Improve Your Site Web Site Design User Centered Design

Short Attention Span Theater

Most of the people who visit your web site want to find the answer to one specific question, or complete one specific task.

When they land on your home page, they quickly scan for the solution to their problem. Where do they click to get the answer or begin the task?

If the solution isn't obvious, or if there isn't an option that they think might lead them to the solution, they're very quick to click the 'Back' button, or return to their favorite search engine to try and find what they need somewhere else.

Answering A Hundred Different Questions

The complexity of the problem is compounded by the fact that different people come to your web site for all kinds of reasons.

- to be continued -

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We Also Offer:

Search Engine Optimization
Enhance your ranking in the top search engines.
Pay-Per-Click Marketing
Automate bidding and maximize ROI on Overture, Google, and other engines.
Paid Inclusion Programs
Guarentee that all key pages in your site are in the search engines.
Trusted Feed Programs
Submit page details and keywords directly to the select search engines.

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Lehigh Valley | New Jersey

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