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Building A Better Web Site

How good is your web site?

Does it rank highly in the search engines? Do visitors find what they're looking for quickly? Does it clearly communicate the benefits of your company and its products?

   Site Design & Usability

Why Your Site Needs To Be Optimized

In order to succeed, a web site must serve the needs of three important groups: your customers, your company, and the search engines that bring the two of you together.

Most web sites are created with only a vauge understanding of the specific needs of each of these groups. As a result, frequently none of them get truely satisfied. So your company misses out on new customers, higher revenues, and lots of great business opportunities.

How We Optimize Your Web Site

Our first step is to carefully review your web site, and to work with you to define and prioritize the needs of your users as well as your marketing department.

Then we take this information and start making your web site better. In some cases we're asked only to work on search engine optimization, and other times we're just trying to improve conversion rates. But frequently we help companies improve all aspects of their online business.

When working on a new or revised site design, some of the things we focus on are:

  • Smart Architecture - The way in which site content is organized provides the foundation for satisfying both users and search engines.
  • Clean Design - The appearance of your site has great impact on its appeal and usability. There is lots of room for creative work and subjective decisions, but design cannot be allowed to trump functionality.
  • Great Usability - Real people have to find your site logical and easy-to-navigate. Every page needs to be thoughtfully created and tested.
  • Search Engine Friendliness - Nearly every aspect of your pages impacts search position. Both visible and underlying elements of the site are created with the engines in mind.

Both new and existing sites can be optimized. While new sites and major site revisions allow for more improvement, very significant results in terms of user satisfaction, sales conversion, and search position can be achieved with relatively small changes to existing sites.


Next Steps


 We Also Offer:
Search Engine Optimization
Enhance your ranking in the top search engines.
Pay-Per-Click
Marketing
Automate bidding and maximize ROI on Overture, Google, and other engines.
Paid Inclusion
Programs
Guarentee that all key pages in your site are in the search engines.
Trusted Feed
Programs
Submit page details and keywords directly to the select search engines.
Conversion Enhancement
Get a higher percentage of your visitors to buy your products or services.
Web Site Analytics
Learn how visitors find your site, and what they do when they get there.
Usability Testing
Find out where users are abandoning your site and why.
Affiliate Marketing
Get other sites to generate leads and sell your products.
In-house Training
Learn how to optimize your own web site.
Public Seminars
Spend a day and gain the skills you need for better online commerce.

  
PhiladelphiaNew York
Lehigh Valley New Jersey

Phone: 
(888) 749-2054
Email:




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