Management & Staff

Craig has been deeply involved in online commerce since 1994, when he founded iCat Corporation, one of the first ecommerce software companies. He has been profiled in Forbes, featured on CNBC, and in 1997 was named one of the '100 Technology Elite' by Red Herring Magazine.

Before founding The Pre-Commerce Group, Craig was President and COO of eColony, an early stage venture fund formed by Internet Capital Group. Once upon a time, Craig built one the nation's first desktop publishing service bureaus, and authored over two dozen computer books published by IDG, Sybex, Dow-Jones Irwin, and others. He has a degree from the University of Colorado College of Business and Administration.

Larry is an expert on brand management of information & entertainment assets, and an experienced manager of online businesses. Prior to joining The Pre-Commerce Group, Larry was President of Comtex News Network (OT BB:CMTX).

He has held senior positions with Bolenka Games Online (Trivial Pursuit^® Online), GFI Group (financial), Wizard World (publishing) and Patron Technology (Technology).

From 1997 to 1999, Larry was president and CEO of Auctions.com which he co-created with the Times Mirror Co. and other partners, and then guided through a sale to Classified Ventures, Inc. Previously, Mr. Schwartz founded and was president of ArtSoft, Inc. and Entertainment Express, Inc., which merged with Tickets.com.

Stephanie Agresta has been active in Internet marketing for over 10 years. She began her Internet career in 1997 at iVillage, managing the Shopping Channel and relationships with online merchants including Amazon and J.Crew. She later joined Register.com to re-launch their affiliate program on the LinkShare network.

In 2002 Stephanie joined Spa Finder as Director of Business Development and Affiliates - where she grew Spa Finder’s affiliate sales by 300%. She served as Director of Business Development for wireless software developer ThinAirApps, and as Online Marketing Director for Real Estate company Foxton's.

In 2004, Stephanie launched the Affiliate Marketing division of The Pre-Commerce Group and currently manages merchant programs on the LinkShare Network. Stephanie has a Bachelor’s degree from Luther College in Decorah, Iowa and a Masters in Public Affairs from the University of Minnesota.

Allison has managed Internet marketing programs for leading Fortune 500 companies for over 7 years, including American Express, AT&T, Citigroup and Cendant. She began her marketing and advertising career at Young & Rubicam in NYC, and then joined the NYC agency, Digitas. Allison then joined Cendant’s Travel Distribution Services team, where she launched the Cheap Tickets affiliate program on the LinkShare Network and grew the channel into a significant part of the Cheap Tickets overall marketing mix.

As the Director, Affiliate Marketing for The Pre-Commerce Group she provides strategic client service and affiliate marketing support for all of The Pre-Commerce Group’s affiliate marketing clients. Allison holds a Bachelor’s degree from The Pennsylvania State University and is working to complete her MBA at Fairleigh Dickinson University.

Damien has seven years of experience in web development (HTML, CSS Standards, PHP, ASP, Web servers) and online marketing, and for the past several years has been exclusively focused on understanding search engine algorithms and developing SEO techniques. His clients have included small/medium online retailers and major pharmaceutical companies.

Damien also has experience in Affiliate Marketing, having spent time working at BeFree/Commission Junction, as well as PPC campaign management and ROI optimization. He is an active member of major SEO related online forums such WebmasterWorld, SearchEngineWatch and SearchEngineForums.

Bob Rustici has been working in Internet technology for 10 years, and in paid and organic search marketing for the past four years. He worked in Product Management at Digital Equipment Corporation and in the Compaq Global Services E-commerce Practice. Bob is the author of a book about videoconferencing and has written analyst reports for the Patricia Seybold Group.

He has spoke at industry events on generating leads with websites, with leading organizations such as the eMarketing Association (eMA) and authored various articles for Internet publications.

Heidi Duffey has six years of experience in the search engine optimization industry. As SEO department supervisor at EURO RSCG Circle, she managed client strategies for leading entertainment, B-to-B, non-profit, and Fortune 500 companies.

Heidi's combination of "natural optimization" techniques, and PPC campaigns have helped clients such as MTV, Nickelodeon, Britannica, Miramax, and the Metropolitan Museum of Art achieve breakthrough results. In addition, she sat on the advisory board the NBC's search engine, and lectured on SEO strategies at New York University. Heidi holds a B.S. from Ithaca College in Organization Communication, Learning, and Design where she studied the theory and practice of both human and media-based communication within organizations.