The Pre-Commerce Blog

Online Shopping Stats 2004

Another blow-out season for online shopping. Check out a few of these stats: * Online retail sales shot up 49 percent compared with the corresponding period last year. * Shoppers planned to spend on average 6.5 percent more online this holiday season than last year * 21 percent of respondents to a survey conducted in November admitted to having purchased software from a spammer. (Ug!) Or read them all for yourself. (Via Webword) Update: More Stats from MarketingVox

Late holiday shopping rocketed up 57 percent, according to an Internet Retailer report on comScore figures. Operational improvements in e-commerce companies seem to be allowing more and later shopping to get in prior to Christmas. In the week prior to Christmas, sales grew to $2.45 billion. Across online and offline retail, sales were down almost six percent over about the same period, according to ShopperTrak figures. $13.5 billion was spent between the beginning of November and December 19, according to comScore, up more than a quarter from last year. Online shoppers spent $64.2 billion in 2004 to date, up 26 percent from last year.

Update II: A few more from MarketingVox:

Visa reported that its online card usage grew 57.8 percent in the week leading up to Christmas, comprising $1.83 billion in holiday spending, according to Internet Retailer. Interestingly, the day before Christmas showed a slight decrease in spending (1.1 percent). The number of transactions grew to 23.7 million, up 43.1 percent. Visa e-commerce sales for the last two months totaled $17.83 billion.