Local Search Gets Better

The race is really on in this area - with Yahoo pulling ahead with another update of local.yahoo.com. As usual, Battelle has the info and insights.

Said another way, as a user I get the sense that the more I put into Yahoo Local (or any number of other well considered sites), the more I get out. I'm motivated to use it not simply because I get some information, find a phone number, get driving directions, but also because I sense I am contributing, through my clickstream, to the creation of a smarter service which will serve be better in the future. Also, I am participating in a community that I am part of. That, in the end, is what will drive loyalty and usage in a Web 2 world.