Conversion Rate Improvement Tips from Dell

Sam Decker, the Senior Manager of Marketing & eBusiness at Dell (who drove 4x growth in online conversion rates and consumer online sales of over $3 billion) talks about things that can increase conversion rates at ecommerce sites.

He says there there are six questions your customers will be asking themselves:

1. Can I Find What I'm Looking For?
2. Can I Find Something Interesting?
3. Do I want This Product?
4. Can I Get It For The Right Price?
5. Can I Get It Easily?
6. Do I Trust This Company?

Of course, this means you should ask yourself these questions first. If everyone who is trying to sell things online did this today, there would be a whole lot of site redesign going on tomorrow!

Posted by Craig Danuloff at December 19, 2004 11:01 PM