Thoughts on optimizing sites, traffic, and revenues

July 21, 2004

A Seven Word Phrase For New Surfboard

Onestat.com reported on the average number of words people type into search engines, confirming that search phrases are getting longer.

Of all the search phrases world wide, 30.09 percent of the people use 2 word phrases, 26.83 percent use 3 word phrases and 16.60 percent use 1 word phrase. More and more people use now 3, 4 and 5 keywords since the last measurement. The global usage of 2 word phrases has decreased with 2.49 percent from 32.58 percent to 30.09 percent since February 2004.

This means you have longer and more complicated phrases to target, but also means you can get your listing in front of more people if you take the time to figure these out and optimize for them. (via SearchEngineJounal)

Number of words in search engine searches - July 2004
1. Two word phrases 30.09%
2. Three word phrase 26.83%
3. One word phrases 16.60%
4. Four word phrases 14.83%
5. Five word phrases 6.76%
6. Six word phrases 2.81%
7. Seven word phrases 1.13%

All numbers are an average of the last 2 months.

Posted by Craig Danuloff at July 21, 2004 02:24 AM