Yadda, Yadda, & Yadda Some More

Seinfeld tells you why your web copy doesn't have to be brief, and your web pages don't have to be short. From an interview in the Wall Street Journal:

WSJ: Most ad folks think the 30-second commercial is the optimal format. Your "Webisode" lasts for several minutes. Do consumers have that long an attention span?

Mr. Seinfeld: There is no such thing as an attention span. There is only the quality of what you are viewing. This whole idea of an attention span is, I think, a misnomer. People have infinite attention if you are entertaining them.

Or if you're informing them. You have to be brief to get their attention. You have to quickly prove that you've got what they want. But once you do, people want details. They want deep and extensive information about your products and services. And different people want different information, which means your site needs to have a lot of content.

(Quote via A Penny For..)

Posted by Craig Danuloff at June 12, 2004 11:44 AM