A Lawyer On Your PR Team?

The strange little distortions and perversions caused by PageRank-lust just keep coming. Now we have the humorous-yet-probably-true theory (via MarketingVox) that filing a lawsuit is good for your site traffic.

The idea is that a lawsuit, especially one against a highly visible company like Google, will get reported and linked on a lot of sites, thereby propelling your site up the SERPS for your targetted keywords. So the web becomes just like Hollywood - it doesn't matter what they're saying as long as they're talking about you!