Thoughts on optimizing sites, traffic, and revenues

April 26, 2004

Bad Form: Links That Lie

Just a little pet peeve: If you want to provide a link to send mail (via mailto:me@myplace.com), label the link 'Email Us' or something similarly clear. Don't label the link Contact Us.

I click on 'Contact Us' to find out where you are (usually) or maybe to decide if I want to call, write, email, or fax. In other words, I expect a web page with contact information, not to be thrown into my email software. It's not what I expected or wanted, and it's sort of jarring to be out of the browser unexpectedly.

This is just one of several regularly mis-labelled links. So this post is the first in a series....

Posted by Craig Danuloff at April 26, 2004 05:40 PM