Four Little Things

This article by Nick Usborne entitled "Four Things Every Web Site Headline Must Do" is a smart summary and great set of guidelines for any headline. In fact I think it's more than that. I think the points listed would fit nicely under another headline:

Four Things Every Web Page Must Do

1. Make the reader feel he/she is in the right place
2. Make the reader feel good and want to continue
3. Appeal to the search engines
4. Satisfy the needs of the company or organization

This triangulation between readers, search-engines, and marketers (the company) is how I look at the core of web design/development. Those are the three masters you've got to serve.

Posted by Craig Danuloff at April 7, 2004 11:59 PM