Search: The Book

John Battelle the one true journalist amidst a huge list of pretenders in the SEO-blogosphere. That's crystal clear in the depth of this thinking, his editorial choices, and the quality of his writing, day-in and day-out. Now comes the book he's been working on, and two free excerpts have been put online.

Based on what we've seen at his blog over the past year and more, I'm sure this is going to be a lot more than just a fluffy 'quick history' of a market segment that happens to be hot. John's been diving on what it all means, where it's going, and how the pieces fit into place.

Living in the search world, the last thing I would generally want to do is read a book about search. But I can't wait to read this one.