Website is Top Influence on Purchase in Most Categories

A new Doubleclick report is full of great stats and info on the role the web plays influencing purchases. It verifies that the web is the most influencial source on purchase decisions in home products, travel, electronics, financial, and drugs. Only for movies does TV dominate.

So take another look at your web site. Consider that quickly scanning it - nobody reads it all - is having more influence over your success than anything else (at least in terms of acquiring new customers).

Is it persuasive? It is complete? Is it compelling? Is it interesting? Does it represent the best of what your company has to say, and of what makes you products or services unique and valuable?

Or do you have some work to do?

[via Andy Lark via Capulet]

Posted by Craig Danuloff at July 17, 2005 1:52 PM