Pushing Buttons To Get Clicks

When I arrive at your web site there's a reason. I'm looking for something. There's something about your space or company that interests me, which led me to click my way to your site in the first place. Your job, from the second I arrive, is to stimulate that curiousity or satisfy that interest. To see how you're doing, make a list of the top 4 or 5 specific things you think visitors to your site might want to find. Write them down in the form of a question. Usually they wind up being some form of these (although yours should have more detail): * What do you do? * Can I get some details? * Are you good at it? * How can I buy one/some? Take a look at your home page purely from this perspective. Can you find the answer to these questions at a glance? Can your spouse or a friend who has never seen your site before? If the answer is no (and judging from 99.375% of the web site I see it probably is) think about simplifying and clarifying until the answer changes. If your homepage doesn't 'push the buttons' of the folks who visit, the BACK button is the only one they're gonna push. Posted by Craig Danuloff at July 12, 2005 10:39 AM