Links List

* Kevin Lee on Google Adwords Changes (clickz)

On August 2, Google will implement changes to the AdWords system that will affect all Google advertisers. The changes address two major areas: status or "keyword state," and the AdRank algorithm.

* Blistering fast broadband coming via Cable Modem? (cnet)

Broadband Internet access via TV cables could reach 100 megabits per second as early as next year--50 times faster than the average broadband speeds now offered to cable TV homes.

* Tom Peters on how small guys can beat huge guys. (adrants)

This time he has a list of 16 MUSTS in order for the little guy to eat the BIG GUYS’ lunch.

* Brands: Think People Not Things (longtail)

Product-centric brands represent promises about products (or retailers) – “buy this product from us because you can trust that it will be a quality product at good value.” Customer-centric brands offer a radically different promise – “buy from us because we know and understand you as an individual customer and we can tailor an appropriate bundle of products and services to meet your individual needs better than anyone else.”

* Wall Street Crybabies - Costco Tells Street To Go Lump It (wonderbranding)

My God. A business that puts its employees and customers before the Almighty Profit does exist. Isn't it amazing that a simple thing like that would create cult-like customer loyalty and $40 billion in revenue... with almost no advertising?

Posted by Craig Danuloff at July 21, 2005 10:52 PM