CEO Blogs: Advice from GM's Vice Chairman

Bob Lutz is Vice Chairman, global product development for GM, and a blogger at FastLane. He writes about his blogging experience in InformationWeek, and shares advice based on his experience:

To blog or not to blog? For a lot of senior executives these days, that is the question. The answer, simply enough, is to blog.

He provides some other good advice and input: * Leave the corporate-speak behind and keep the tone conversational, open, and honest * Don't filter out negative comments, complaints, or hate mail. * We've found the blog to be a hugely effective communications tool and a terrific way to conduct a grassroots, largely unfiltered conversation with GM fans and nonfans alike. [Via Blogwrite For CEOs] Posted by Craig Danuloff at July 17, 2005 9:36 PM