Revenge Of The Cookie Monster

I'm at an analytics seminar (again) today, and the speaker has just taken some time to cover the issues and reactions to the recent Jupiter report that nearly 60% of people delete their cookies on a regular basis. The primary takeaway seemed to be that only 3rd party cookies are being deleted (those written to the visitors machine from a site other than the URL they are browsing) and so analytics guys (who tend to serve 3rd party cookies) are going to have to find a new approach.

Here's a good article discussing the issue and ramifications.