Search Engine Usage Stats - January 2005

The majority of Internet searchers use multiple search engines, according to a study by Nielsen//NetRatings. The finding shows the volatility of the search market as the major players intensify their competition for user loyalty. The study found that 58 percent of Google searchers also visited at least one of the other top two search engines, Yahoo! and MSN Search. The use of multiple search engines also applies to Yahoo! and MSN searchers. Approximately 71 percent of Yahoo! searchers also visited one of the other top two engines, and 70 percent of MSN searchers also used one or both of the other two. Top Search Engines by Search Share, January 2005, U.S., Home & Work * Google Search - 1,923,153 searches = 47% * Yahoo! Search - 868,174 searches = 21% * MSN Search - 523,188 searches = 13% * Total - 4,085,880 = 81% NetRatings also released the latest rankings of the leading search engines, measured in terms of search query volume for February 2005. * Google took first place with a 47 percent of total searches, with 1.92 billion queries. * Yahoo! came in second with 21 percent market share, based on roughly 870 million queries. * MSN, meanwhile, came in third place with 13 percent market share, based on approximately 520 million search queries. Posted by Craig Danuloff at March 6, 2005 2:17 PM