Business Blog Launch: The Green View

We're pleased to announce a new lawn care weblog that we've created for the GreenView fertilizer division of Lebanon Seaboard.

The new blog is part of an expanded online presence and ecommerce launch for GreenView, who aims it to inform and communicate with people interested in their products and areas of expertise - fertilizer and lawn care. The blog covers the full range of lawn care issues from equipment to techniques, from grass seed to weeds, and provides a very steady stream of tips and Q&A. We're even hoping to have a number of different home owners provide 'diaries' of their own experiences working to have the kind of lush green lawn that the neighbors can't help but envy.

A blog is a great way for any company to humanize itself and its products, and share the wealth of subject matter expertise that usually stays stuck inside the business and hidden away behind formal marketing communications. The good folks at GreenView are providing another great example of this every day. It's going to be fun and interesting to watch throughout this spring and summer lawn care season - and beyond.

Posted by Craig Danuloff at March 6, 2005 12:54 AM