Houston, We Have A Problem

P.J. Fusco is a reasonable and patient woman. I am not.

Writing on ClickZ, she describes the SEO process as it exists in a mid-sized company, where after figuring out what needs to get done to optimize a web site, the politics begins - and the web site optimization stands still while the process plays itself out.

I wonder how these marketing executives, IT managers, brand managers, and legal folks would react if the problem at hand were more concrete - what if instead of keywords not indexed, the issue was a front door that wouldn't open - literally keeping the customers out? Would they work to 'strike a compromise' and 'get the input of all the stakeholders' before the found a solution 'in a reasonable timeframe'?

Or would they - or at least one of them - grab a hammer or a forklift or whatever it took and get the damn door open so the customers could come in, and then clean up the politics and mess later.

I know what I would do.

Posted by Craig Danuloff at February 7, 2005 1:07 AM