Better Analytics

When two of our partners announce a partnership we take note. And today LinkShare and Omniture announced the following:

LinkShare and Omniture Announce Integration of SynergyAnalytics(TM) with SiteCatalyst(TM) Suite

Powerful Online Analytics Solution to Provide Deeper Analysis for LinkShare Channels

NEW YORK, Feb. 14 /PRNewswire/ -- LinkShare Corporation, a leader in performance-based marketing solutions, and Omniture, the largest provider of on-demand online analytics, today announced a partnership to seamlessly integrate LinkShare's SynergyAnalytics solution with Omniture's SiteCatalyst Suite thus expanding each company's ability to measure the performance of a client's affiliate marketing channel. This partnership is one of the first in the performance-based marketing industry to provide true integration and show affiliate channel performance against other marketing channels, even on an individual campaign-by-campaign basis (e.g. email, banners, SEM, etc.), through a direct link into LinkShare's reporting environment for deeper analysis and direct management of their LinkShare affiliate programs.

Omniture's SiteCatalyst Suite provides both on-demand and historical, in- depth, actionable analysis and reporting to measure and optimize online marketing initiatives, driving increased revenue from online business. Clients using the SiteCatalyst Suite will be able to leverage the comprehensive, in-depth clickstream data to analyze and address the factors that affect customer behavior, conversions, lifetime value, etc.

Unlike other partnerships that may pass and share a single piece of data, Omniture will be able to provide in-depth channel-specific data directly through the LinkShare account interface to reveal a much deeper view of their channels, when requested by joint clients. Among other things, these clients will also be able to share this deeper level of information with their affiliate partners in order to facilitate greater innovation of unique or better ways to drive revenue.

"We selected Omniture for their leadership in the web analytics industry. This partnership will not only provide overall managers with a view of cross channel information but channel managers will now be able to go even deeper into the programs that they manage through LinkShare," stated Stephen D. Messer, Chairman and CEO of LinkShare. "Our approach provides a seamless interface to users, and much deeper data analysis than any single interface can offer."

This partnership brings best of breed technologies together to create a customer-centric, 'outside-in' approach that will allow marketers for the first time to analyze LinkShare channel data both before a customer clicks through to a website, as well as after. Looking at what happens before a customer gets to a marketer's website is just as important, if not more important, than what happens while the customer is at the website.

"More than ever before, enterprises depend upon a variety of online marketing tools to measure, manage and track the performance of their initiatives. The SiteCatalyst Suite provides a robust platform for unifying and providing actionable analysis from these various online marketing solutions," said Josh James, CEO and co-founder of Omniture. "We are pleased to add LinkShare to our impressive group of online-marketing solution partners, a group of technology leaders that allow our clients to most effectively understand and manage their marketing campaigns."

Posted by Craig Danuloff at February 15, 2005 8:53 PM