Leads From The Front And Back

We're doing more work on the B2B side lately, and I came across two blogs tonight that take interesting looks at this area of the online world. The first is Brian Carroll's B2B Lead Generation Blog, and the secondis Mal Watlington's Online Conversion and Beyond.

Brian looks at the front of the process - how leads are generated and marketing programs executed for B2B and long-lead sales. Mal focuses on the post-lead process, discussing ways that the B2B world can track and measure conversion and satisfy customers after the sale.

Clearly there are differences between the way B2B and B2C companies need to do business online, and its great to see resources dedicated to the former.

(Thanks to Anthony Garcia at FutureNow for the original pointer.)

Posted by Craig Danuloff at December 18, 2004 6:11 PM