Conversion Rate Improvement Tips from Dell

Sam Decker, the Senior Manager of Marketing & eBusiness at Dell (who drove 4x growth in online conversion rates and consumer online sales of over $3 billion) talks about things that can increase conversion rates at ecommerce sites. He says there there are six questions your customers will be asking themselves: # Can I Find What I'm Looking For? # Can I Find Something Interesting? # Do I want This Product? # Can I Get It For The Right Price? # Can I Get It Easily? # Do I Trust This Company? Of course, this means you should ask yourself these questions first. If everyone who is trying to sell things online did this today, there would be a whole lot of site redesign going on tomorrow! Posted by Craig Danuloff at December 19, 2004 11:01 PM