Wanted Dead Or Alive: Branding

There's been a lot of discussion in the blogosphere about the status of brands and branding.

As usual, Seth sums things up and adds some real value. Here's his summary (but go read the full set of ideas):

Big brands are dying.
Little brands are doing great.
Branding is a weird gig.

Update: Some more good thoughts from Boing Boing

Posted by Craig Danuloff at November 15, 2004 1:04 AM