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October 16, 2004
PPC Pyramid
Extremely interesting chart from Mary Meeker, via Searchblog, showing both the impact of using longer search terms and the price 'inflation' over time.
Posted by Craig Danuloff at October 16, 2004 11:59 AMComments
I have experienced this trend on my own site. Though I am not using pay-per-click currently, the longer search terms tend to convert more. These are the people that have already narrowed down thier search and are ready to buy after hitting many useless sites.
Posted by: Stephan Miller at October 18, 2004 12:41 AM