Better Than Fedex

Mark Cuban blogs about how to get his attention, at least in terms of attracting his investment dollars. It's another strange yet interesting post from 'The Benefactor', and winds up with a simple suggestion:

What gets my attention ? Send me an email with a link to a website. I almost always will take the 10 seconds to link to that website and check it out.

The website should have everything and everything someone would want to know about your business and how it works. If i think its a great idea, I will get back to you. I don't care if its on a free hosting site. I don't care about the URL. I care about the substance of the site.

How much attention would you put into the clarity and effectiveness of your web site if your entire business depended on it? Well guess what - it does.

Your visitors may not have a billion dollars, but whether they've thought about it deliberately or not I bet they take the same approach Cuban does; they're willing to give you a few seconds to check it out. Is your site ready?

Posted by Craig Danuloff at October 24, 2004 9:55 PM