October 27, 2004
Google Cheat Sheet
An excellent link for any Google user to keep handy.
October 24, 2004
Better Than Fedex
Mark Cuban blogs about how to get his attention, at least in terms of attracting his investment dollars. It's another strange yet interesting post from 'The Benefactor', and winds up with a simple suggestion:
What gets my attention ? Send me an email with a link to a website. I almost always will take the 10 seconds to link to that website and check it out.The website should have everything and everything someone would want to know about your business and how it works. If i think its a great idea, I will get back to you. I don't care if its on a free hosting site. I don't care about the URL. I care about the substance of the site.
How much attention would you put into the clarity and effectiveness of your web site if your entire business depended on it? Well guess what - it does.
Your visitors may not have a billion dollars, but whether they've thought about it deliberately or not I bet they take the same approach Cuban does; they're willing to give you a few seconds to check it out. Is your site ready?
October 16, 2004
PPC Pyramid
Extremely interesting chart from Mary Meeker, via Searchblog, showing both the impact of using longer search terms and the price 'inflation' over time.