To Blog Or Not To Blog

We're helping more and more of our clients start Business Blogs - primarily because they're great communication tools. It doesn't hurt that they can also contribute to the amount of organic search traffic generated by a site. Gerry McGovern has written an interesting article discussing the pros and cons of business blogging.

My favorite Pro: "Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers, as they interact with the ‘human face’ of the organization through blogs."

My favorite Con: "Like practically everything else on the Web, blogs are easy to start and hard to maintain. Writing coherently is one of the most difficult and time-consuming tasks for a human being to undertake. So, far from blogs being a cheap strategy, they are a very expensive one."

Posted by Craig Danuloff at September 23, 2004 11:35 PM