Online Sales Grow, Blogs Help

CBS Marketwatch notes two important trends in one little article:

U.S. online retail sales are projected to more than double over the next six years and account for 12 percent of total retail sales in 2010, up from about 7 percent this year, according to a new report from Forrester Research. By targeting Weblogs, chat rooms and message boards, merchants will fuel sales growth by running ads while consumers are discussing a specific product or content related to a product, the researchers said.