Mis-Spelling Your Way To Fame and Fortune

As if she doesn't have enough problems, now people are mis-spelling her name - 598 different ways.

While funny, it makes clear the important point that there's a lot of opportunity in optimizing your pages for folks who aren't good spellarz. One example: Some digital camera sites I was working with increased traffic by over 20% by adding pages that used the spelling 'Cannon'.

(via Search Engine RoundTable)

Posted by Craig Danuloff at July 19, 2004 1:38 AM