Baby Knows Best

Another great post at Signal-vs-Noise praising the web site CD Baby for the tone and style of their on-site communications. (And their follow up emails, if you read the comments.)

It's a good case study and worth thinking about in terms of your own web site. While some of the silly stuff might not be right for everyone, the idea of speaking more directly, personally, and conversationally could help a lot of web sites that are now filled with boring, impersonal, and rather stilted 'brochure copy'.