Case In Point: Offermatica

Following up on my earlier Seinfeld post, consider Offermatica. This software company, which has generated some buzz lately, makes it easy to do A/B testing on landing pages. The problem is, I cannot learn very much about the software or service from their web site. And I'm an interested potential customer. Not good. Their site, has a home page with six (count 'em 6) links that try and get you to sign up for a 'free 30-day trial'. Fair enough - that's what they want to push. But there is only one link, and subsequently one page, that tell me anything more about the service if I don't want to sign up (yet). And that one page isn't very complete or compelling. Instead the page is full of descriptive marketing text, by which I mean it does tell me something about the product and its use but it's mostly flowery hype. And the page has a nice little process-flow animation, but it only provide the most general overview of how the system works. * Where are the examples? * Where are the case studies? * Where are the screen shots of the reporting tools? * Where is the 'here's exactly what it does and how you'll benefit page? These are the things I wanted to read. They didn't offer them. So I left. The company itself should know better. Their background says that they're long time ecommerce consultants who have turned to this ASP-software business, and earned some significant venture backing. Combine these with the fact that their target market is online marketers and you might expect a compelling online sales experience. I did, and was sorely disappointed. Of course, maybe the site that I experienced was just a test, and other people are seeing the deep, rich, highly communicative site... Posted by Craig Danuloff at June 12, 2004 11:34 PM | TrackBack